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| Four Media Myths That Can Get You Into Trouble |
By:
Wes Upchurch |
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Over the last 5 years, I have had a hand in coordinating at least 1,000 media interviews. Working with reporters is thrilling and humbling. Usually you’ll feel. Cooperating|Working} with the media|Cooperating with tape is rolling|mic is broadcasting favorable in the past|wrote a favorable piece in the past}, doesn’t mean you’ll get a favorable story in the future.
2. The media is out to get me. Occasionally this might be true, but usually not. Journalists are simply looking for a great story.
3. It’s best not to disclose. Withholding information can ruin trust with both the media and your customers and employees. Today's world respects and expects honesty.
4. I should be prepared to answer every question the journalist asks. Remember that you have control over what you do and do not say. Just as the journalist can choose to ask, you {can choose|are {allowed|free to not answer. Just redirect the question to your main points if you don’t want to answer.
About the Author:
This http://pressdr.com was written by http://www.wesupchurch.com. Distributed through the PressDr's http://pressdr.com/distribution/rss/article-distribution-service.php" target="_blank. |
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