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| Article Marketing or Press Release Marketing: Which one is better for SEO?-00-1076 |
By:
Wes Upchurch |
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Even though it might be one of the most commonly asked questions I get from clients, it doesn’t have a clear-cut answer. The truth is neither one is better than the other. Both have their purpose. As a matter of fact you should not get article marketing confused with press release marketing.
Although excellent copywriting is vital press release and article marketing alike. Both should be optimized to contain your keywords for Search Engine Optimization purposes, but the similarity between article marketing and press release marketing ends there.
Article Marketing is the practice of distributing informative articles to article directories with hopes of having these articles picked up by or reprinted on other websites and blogs. Article distribution can improve link popularity for this reason. It can also can also help with branding you as an expert in your field and can drive traffic directly to your website if readers find the article useful.
Press releases ,on the other hand, are written to announce something newsworthy. Press releases are distributed to news websites, news agencies, newsletters, and blogs. Often times, releases are distributed directly to media professionals as a way to pitch a story. In any case, they are not the same as an article.
These days, I often see news releases aren't newsworthy at all however. People are using press release distribution to send out articles. They have article marketing and press releases all mixed up.
I see news releases that sound like sales letters far too often. The news release is not a place for self-promotion. Believe me, news editors know the difference. Media outlets could be redistributing your news release to a wider audience. But if they don’t find your story newsworthy or feel that you are trying to market something, she will just trash your release.
A true news release should read like something you would read in a newspaper. So it must tell a story. It could be about a merger, an acquisition, a partnership, or a new website launched. But don’t forget that the main idea of a press release isn’t to simply get people to republish the story, it’s to get in the news. An effective news release will land you interviews.
You can summarize the difference between article marketing and news release marketing by the reasons you SEO them and the reason you send them. Press releases are distributed to bring exposure to your company and are optimized so that the release itself can be found, which can bring traffic to your site and build backlinks. Articles, however, are distributed to establish the credibility of your business and are optimized to help build link popularity so that your main website can be found.
Both are important aspects of abusiness’s overall marketing strategy.
About the Author:
This article was written by http://www.wesupchurch.com for PressDr.com, which specializes in http://pressdr.com/ and http://pressdr.com/distribution/rss/article-distribution-service.php services. |
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